35 unique double sided cards were designed to be used as a toolkit to help clients participate in discovering their brand’s motivations, how they fit into the business landscape, and to help guide the development of advertising and brand messaging.

After working with a print vendor to establish all production specifications, I developed a template and die, spec’d colors, and refined and illustrated the graphics.

Agency: Faction Media
ECD: Ned Connelly
CD: Geoff Eakin
Copywriter: Natalia Klishina
Designers: Andy Frankiewicz and Ronda Wolford-Smith

CSC | For Those Who Solve
Billboard and back-lit displays

CSC + UXC | Solve
Campaign featuring back-lit displays

I produced the approved creative comps at various sizes and configurations per vendor specification. Numerous print mechanicals were also produced for this campaign

Agency: Faction Media
CD: Dan Schrad
Copywriter: Brooke Wylie
Designer: Ben Marshall
Production Designer: Ronda Wolford-Smith

Hawaii Business Magazine Ads
My role in this process was to build out full and half page print ad mechanical files to Hawaii Business Magazine’s specifications.

Web Banners (Set #1)
I was responsible for saving out the slices for this web banner for the developer to animate and publish.

Agency: Faction Media
CD: Geoff Eakin
Copywriter: Brooke Wylie
Designer: Daniel Alfonzo
Production Designer: Ronda Wolford-Smith

Demand Gen Microsite Assets
I was tasked with image manipulation (tonal corrections to comply to brand standards, and masking to create layers for the parallax effect) for the header images for this responsive microsite.
View The Microsite
Hosted by Alexander Dreith
https://dreith.com/work/achieve-digital/microsite/agility

Playbook
I was responsible for the layout of the Get It Done Integrated Campaign Playbook based on the brand guidelines developed by the client, DXC.

Agency: Faction Media
ECD: Ned Connelly
CD: Geoff Eakin
Copywriter: Brooke Wylie
Designer: Daniel Alfonzo
Production Designer: Ronda Wolford-Smith
Developer: Alexander Dreith

Landing Page
Image compositing for header image

Emails (7 versions)
Image compositing for header images for each version

Attendee Survey
This survey was printed and provided to participants at the event.

Event Pull-Up Banner
Large format pull-up banner designed and built to vendor specification

Web Banners
All banners were built based on the approved comps. There were 5 versions, each with 3 frames, and 6 sizes to build out. (aspect ratios: 300x250, 320x50, 200x250, 160x600, 970x250, and 728x90)

For each of the of the tactics, I purchased stock photography, built/composited images, finalized the files, and delivered the final collected assets.

Agency: Faction Media
ECD: Ned Connelly
CD: Geoff Eakin
Copywriter: Brooke Wylie
Designers: Thomas Hutton
and Daniel Alfonzo
Production Designer: Ronda Wolford-Smith

Web Banners (3 examples shown)
14 unique backgrounds, each built to 4 sizes (300x250, 300x600, 728x90, 160x600).

I built out 4 aspect ratios for each image. Extensive photo compositing was employed.

Agency: Faction Media
ECD: Ned Connelly
CD: Geoff Eakin
Copywriter: Brooke Wylie
Designer: Thomas Hutton
Production Designer: Ronda Wolford-Smith

Full Page Print Ad
This black and white full page as was featured in The Wall Street Journal April 2017. 

I built the print mechanical for this ad which involved image compositing and custom tonal adjustments specified by The Wall Street Journal’s production department.

Agency: Faction Media
ECD: Ned Connelly
CD: Geoff Eakin
Copywriter: Brooke Wylie
Designer: Daniel Alfonzo
Production Designer: Ronda Wolford-Smith

GoBoard
“The Lighter Side” Print Ads
The Lighter Side campaign featured a series of baby animals to help convey the relative speed and ease of working with the product: GoBoard, the ultra-lightweight, easy to cut, handle and install tile backer board that’s inherently waterproof. These print ads were produced in a variety of sizes for various trade magazines.

GoBoard Installation Guide
This multi-page, full color, saddle-stitched installation guide was printed and was additionally saved as a navigable PDF for the client’s website.

GoBoard Pull-Up Banners
The GoBoard product shots and graphics were modified to work on these single sided trade show pull up banners.

Each of these campaigns required extensive product photo-retouching and color correction, adherence to rigid brand guidelines, and building each mechanical file to vendor specifications.

Agency: Faction Media
CD: Geoff Eakin
Copywriter: Annmarie Miller
Designers: Sarah Schwartzendruber and Daniel Alfonzo
Production Designer: Ronda Wolford-Smith

Product Selector Guides
The multi-page Commercial and Residential Product Selector Guides were printed, and navigable PDFs were generated for the client’s website. 

Zeston Product Catalog
and Price Guide
The multi-page Zeston Jacketing Product and Pricing Guides were printed and navigable PDFs were generated for the client’s website.

I created templates for of these booklets to facilitate layout efficiency and consistency. Tables and style sheets were utilized to keep content and graphics aligned and uniform throughout the document. Photo-retouching, color correcting, and clipping paths were implemented on all images.

Agency: Faction Media
CD: Geoff Eakin
Copywriter: Annemarie Miller
Designers: Thomas Hutton and
Ben Marshall
Production Designer: Ronda Wolford-
Smith

Johns Manville ICAA Trade Show Feather-lite Display
This double-sided feather-lite display was used as a massive backdrop at the ICAA trade show. It was designed to the vendor’s specifications entirely in Photoshop.

Johns Manville ICAA Print Ad
The print ad was run in the event guide to help reinforce brand recognition and product awareness.

Johns Manville PCBC Trade Show Tower
The 4 sided trade show tower was nearly twelve feet high when assembled. The graphics needed special consideration and treatment for this application.

Johns Manville Spray Foam Brochure
This custom tri-fold brochure was produced as trade-show collateral. Photo retouching and color correction of the product shots was required, as well as attention to the folds and placement of graphics on each panel.

Agency: Faction Media
CD: Dan Schrad
Copywriter: Annemarie Miller
Designers: Geoff Eakin, Ben Marshall
and Thomas Hutton
Production Designer: Ronda Wolford-
Smith

Comcast Multi-Product Kit 2014
• Envelopes
• User Guides
• Legal
• E-911 Stickers
• Channel Lineup and other
   customizable inserts

For over 10 years I performed the quarterly layout of all components of Comcast’s Residential and Commercial National Welcome Kits. Marcom’s branding guidelines were strictly adhered to.

Agency: S&D
Senior Production Designer: Ronda Wolford-Smith

Direct Mail Campaign
• Variable Data Letter templates
(4 versions)
• Postcards
• Envelopes (#10 and 9”x6”)

I performed layout of all collateral, and ensured that all variable data fields fit within the constraints specified by the vendor.

Agency: S&D
Senior Production Designer: Ronda Wolford-Smith